I started with research in the publication ad assignment. I first had to look up ad specifications for the desired magazine that I wanted to advertise in. Each magazine has different size specifications and different costs. Transworld Wakebaording Magazine had their media kid as a downloadable PDF, which is where I based not only the specifications for my ad, but the content as well. Again, The Board Shop was a perfect fit for this project. And again, it is aimed at men and women ages eighteen to twenty-five. In a full page ad I wanted my design to be iconic. Something that is easily recognizable, and something that would stand out among pages and pages of other advertisements. As you can see, my final piece is different from my rough. I strayed from my original concept because I felt that with the simplicity of the photo, that the idea was missed with knock-out text over it.
So here is what finished with as my final ad.
After Deciding on a design I had to find the specifications for my publication. Transworld Wakeboard Magazine has a downloadable PDF that lists all of their advertising specifications. This is where I based my sizes when moving on to creating the files.
My rough, although hard to see, is an image with knock-out text above it. The top layer will be black with the letters knocked out, and the image beneath it will make The Board Shop readable.
Here are my first thumbnail sketches.
All images copyright by Gordon Maxey, 2011
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